前言：

世通社經(jīng)常遇到客戶做海外媒體發(fā)稿的時(shí)候，不知道怎么寫(xiě)英文新聞稿，或者直接套用國(guó)內(nèi)軟文的寫(xiě)法，導(dǎo)致海外傳播效果大打折扣。為了提升客戶海外傳播效果，我們將為廣大客戶整理出8個(gè)常用的寫(xiě)作模板，以供參考。

How to Use These Templates

如何使用這些模板

Included in this document are eight press release templates for various events and announcements you may want to share with the public. These templates include prompts for the following occasions:

本文檔包含八個(gè)海外英文新聞發(fā)布模板，用于您可能希望與公眾共享的各種事件和公告。 這些模板包括以下情況的提示：

1. New Product or Service Release

2. Fundraising Announcement

3. New Partnership

4. Company Milestone or Momentum

5. Hiring an Executive

6. Winning an Award

7. Major Customer Acquisition

8. Company Merger/Acquisition

1.新產(chǎn)品或服務(wù)發(fā)布

2.融資公告

3.新的伙伴關(guān)系

4.公司里程碑事件

5.聘請(qǐng)高管

6.獲獎(jiǎng)

7.主要客戶獲取

8.公司合并/收購(gòu)

Some of the content in each template varies based on the purpose of the announcement, while some content blocks are commonplace in most or all press releases. Replace all the bracketed content with information pertaining to your announcement.

每個(gè)模板中的某些內(nèi)容根據(jù)公告的目的而有所不同，而某些內(nèi)容塊在大多數(shù)或所有新聞稿中都很常見(jiàn)。 將所有括號(hào)內(nèi)的內(nèi)容替換為與您的公告有關(guān)的信息。

For best practices, remember to do the following for all of your press releases.

為獲得較佳實(shí)踐，請(qǐng)記住對(duì)所有新聞稿進(jìn)行以下操作。

? Start off with a concise lede – the key announcement and reason you’re releasing the statement. No need to wax poetic – remember to get straight to the point here.

? Include at least one quote from an executive or someone directly involved in the story. If another party or company is involved, try to source a quote from them as well.

? Whenever possible, break up takeaways and key points into a bulleted list.

? Keep the entire release brief, but provide a link to a product, company, or blog page for more information if you feel it would benefit the reader.

? Use the promotion plan template included in this kit to assign tasks and due dates to your team and to maximize the impact of your press release.

?從簡(jiǎn)潔的角度入手,關(guān)鍵聲明和發(fā)布聲明的原因,無(wú)需充滿詩(shī)意,切記要直達(dá)主題。

?至少包括一位主管或直接參與故事的人的名言, 如果涉及另一方或公司，請(qǐng)嘗試從他們那里獲取報(bào)價(jià)。

?盡可能將要點(diǎn)和要點(diǎn)分解成項(xiàng)目符號(hào)列表。

?保留整個(gè)發(fā)行摘要，但如果覺(jué)得對(duì)讀者有利，則提供指向產(chǎn)品，公司或博客頁(yè)面的鏈接以獲取更多信息。

?使用此工具包中包含的晉升計(jì)劃模板為團(tuán)隊(duì)分配任務(wù)和截止日期，并較大限度地提高新聞稿的影響力。

New Product or Service

新產(chǎn)品或服務(wù)

Use this template for announcing a new service you’ll be providing or a new addition to your product line.

使用此模板可以宣布您將提供的新服務(wù)或產(chǎn)品系列的新功能。

[Press Release Title：8-26words]

[新聞稿標(biāo)題：8-26單詞]

[City, State]: [Company name] today announced [name of new product/service], a new [product/service]. [Name of new product/service] is [description of product/service] and offers a new way for [target customer type] to [benefit or features].

“[Quote from higher-up in the company about the product/service],” says [name], [title] at [company]. “[Additional quote].”

Features and benefits of [product/service] include.

? Benefit or feature #1

? Benefit or feature #2

? Benefit or feature #3

[Product/Service] will be available starting [availability date], at [price point]. For more information on [product/service], visit [URL of product page].

About [Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

[城市，州]：[公司名稱(chēng)]今天宣布了[新產(chǎn)品/服務(wù)名稱(chēng)]，新的[產(chǎn)品/服務(wù)]。 [新產(chǎn)品/服務(wù)的名稱(chēng)]是[產(chǎn)品/服務(wù)的描述]，并為[目標(biāo)客戶類(lèi)型]提供了[收益或功能]的新方法。

“ [公司高層對(duì)產(chǎn)品/服務(wù)的引用]，” [公司]的[名稱(chēng)]，[標(biāo)題]說(shuō)。 “ [附援引]。”

[產(chǎn)品/服務(wù)]的功能和優(yōu)點(diǎn)包括。

?優(yōu)點(diǎn)或功能1

?優(yōu)點(diǎn)或功能2

?優(yōu)點(diǎn)或特征3

[產(chǎn)品/服務(wù)]從[供貨日期]開(kāi)始于[價(jià)格點(diǎn)]。 有關(guān)[產(chǎn)品/服務(wù)]的更多信息，請(qǐng)?jiān)L問(wèn)[產(chǎn)品頁(yè)面的URL]。

關(guān)于[公司]：[3-4個(gè)公司的句子說(shuō)明及其較近的成就（如果有）]。

Fundraising

融資活動(dòng)

If you’ve raised a round of fundraising, announce it with this press release template.

如果您已經(jīng)進(jìn)行了一輪融資，請(qǐng)使用此新聞稿模板進(jìn)行宣布。

[Press Release Title：8-26words]

[City, State]: [Company name] today announced a new round of series [letter] funding of [sum of money] at a valuation of [total valuation (if you choose to disclose)]. This round of funding was led by [name of lead investor] with participation from [name of other participating investors, if applicable].

“[Quote from investor representative about the funding],” says [name], [title] at [company]. “[Additional quote].”

“[Quote from higher-up in the company about the funding],” says [name], [title] at [company]. “[Additional quote].”

This new round of funding will be used to [main reason of fundraising]. Specifically, the areas that the company will focus on are:

? Area of focus #1

? Area of focus #2

? Area of focus #3

[Summarize the company’s growth accomplishments to date so readers are caught up on the company’s progress].

About [Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

[新聞稿標(biāo)題]

[城市，州]：[公司名稱(chēng)]今天宣布了新一輪的[資金] [資金總額]融資，其估值為[總估值（如果您選擇披露）]。 本輪融資由[主要投資者的名稱(chēng)]牽頭，[其他參與投資者的名稱(chēng)，如果適用]參與。

“ [投資者代表關(guān)于資金的報(bào)價(jià)]，” [公司]的[名稱(chēng)]，[標(biāo)題]說(shuō)。 “ [附援引]。”

“ [從公司高層那里獲得有關(guān)資金的報(bào)價(jià)]，” [公司]的[名稱(chēng)]，[職稱(chēng)]說(shuō)。 “ [附援引]。”

這輪新的資金將用于[籌款的主要原因]。 具體來(lái)說(shuō)，公司將重點(diǎn)關(guān)注的領(lǐng)域是：

?重點(diǎn)領(lǐng)域＃1

?重點(diǎn)領(lǐng)域2

?重點(diǎn)領(lǐng)域3

[總結(jié)公司迄今為止的增長(zhǎng)成就，以便使讀者對(duì)公司的進(jìn)展有所了解]。

關(guān)于[公司]：[3-4個(gè)公司的句子說(shuō)明及其較近的成就（如果有）]。

New Partnership

建立新伙伴關(guān)系

This release is for announcing partnerships and/or product integrations.

此版本用于宣布合作伙伴關(guān)系和/或產(chǎn)品集成。

[Press Release Title：8-26words]

[City, State]: [Company name] today announced a new partnership with [partner/company name]. This partnership will [goal of partnership to new and existing customers].

“[Quote from higher-up in the company about the partnership],” says [name], [title] at [company]. “[Additional quote].”

“[Quote from new representative of the partner about the partnership],” says [name], [title] at [partner company]. “[Additional quote].”

The benefits of this new partnership include.

? Benefit or feature #1

? Benefit or feature #2

? Benefit or feature #3

About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

About [Partner]: [3-4 sentence description of the new partner and its recent accomplishments, if applicable].

[新聞標(biāo)題：8-26字]

[城市，州]：[公司名稱(chēng)]今天宣布與[合作伙伴/公司名稱(chēng)]建立新的合作伙伴關(guān)系。 這種伙伴關(guān)系將[成為新老客戶的伙伴關(guān)系的目標(biāo)]。

“ [公司高層對(duì)合伙企業(yè)的報(bào)價(jià)]，” [公司]的[名稱(chēng)]，[標(biāo)題]說(shuō)。 “ [附援引]。”

“ [從合伙人的新代表處談起合伙企業(yè)]，” [合伙人公司]的[名稱(chēng)]和[職務(wù)]說(shuō)。 “ [附援引]。”

這種新伙伴關(guān)系的好處包括。

?優(yōu)點(diǎn)或功能1

?優(yōu)點(diǎn)或功能2

?優(yōu)點(diǎn)或特征3

關(guān)于[您的公司]：[3-4個(gè)貴公司及其近期成就的句子說(shuō)明（如果適用）。

關(guān)于[合作伙伴]：[3-4個(gè)新伙伴的句子描述及其近期成就（如果適用）]。

Momentum or Milestone

公司里程碑

[Press Release Title：8-26words]

[City, State]: [Company name] today announced [description of momentum or major milestone]. This milestone is a major move for [company name] on its mission to [main goal of company]

“[Quote from higher-up in the company about the milestone],” says [name], [title] at [company]. “[Additional quote].”

This news comes in the wake of many recent initiatives and accomplishments of the company, including:

? Initiative or accomplishment #1

? Initiative or accomplishment #2

? Initiative or accomplishment #3

[Additional quote, if desired].

To learn more about [milestone], click here [link to website page about the milestone].

About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

[新聞標(biāo)題：8-26字]

[城市，州]：[公司名稱(chēng)]今天宣布了[動(dòng)力或主要里程碑的描述]。 這個(gè)里程碑是[公司名稱(chēng)]朝[公司的主要目標(biāo)]邁出的重要一步。

“ [公司高層對(duì)此里程碑的報(bào)價(jià)]，” [公司]的[名稱(chēng)]，[標(biāo)題]說(shuō)。 “ [附援引]。”

該消息來(lái)自該公司較近的許多舉措和成就，其中包括：

?主動(dòng)或成就第一

?主動(dòng)或成就2

?主動(dòng)或成就3

[如果需要，可以附援引]。

要了解有關(guān)[里程碑]的更多信息，請(qǐng)單擊此處[有關(guān)該里程碑的網(wǎng)站頁(yè)面的鏈接]。

關(guān)于[您的公司]：[3-4個(gè)貴公司及其近期成就的句子說(shuō)明（如果適用）。

Hiring an Executive

聘請(qǐng)高管

Announcing a new CEO, executive, C-level professional? Tell the world your good news with this template

宣布新的首席執(zhí)行官，高管，C級(jí)專(zhuān)業(yè)人員， 使用此模板向全世界傳達(dá)您的好消息

[Press Release Title：8-26words]

[City, State]: [Company name] today announced that [name of new executive] will be joining [company] as [title], effective [date of joining].

[Name] will be joining company from [former company], where [he/she] was [former title] for [length of tenure]. [Name] will be brining [his/her] experience in [area of expertise] to [company] to [goal of company or role].

Additionally, [name]’s experiences that will benefit [company] moving forward include:

? Experience 1

? Experience 2

? Experience 3

“[Quote from new executive about joining the company],” says [name]. “[Additional quote].”

“[Quote from higher-up in the company about the hiring],” says [name], [title] at [company]. “[Additional quote].”

[Additional quote, if desired].

About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

[新聞標(biāo)題：8-26字]

[州，市]：[公司名稱(chēng)]今天宣布，[新執(zhí)行人員的姓名]將以[職稱(chēng)]加入[公司]，自[加入日期]生效。

[姓名]將從[原公司]加入公司，其中[他/她]的名字是[任職期限]。 [姓名]會(huì)將[他/她]在[專(zhuān)業(yè)領(lǐng)域]的經(jīng)驗(yàn)帶到[公司]到[公司目標(biāo)或角色]。

此外，[名稱(chēng)]的經(jīng)驗(yàn)將使[公司]向前發(fā)展受益，其中包括：

?經(jīng)驗(yàn)1

?經(jīng)驗(yàn)2

?經(jīng)驗(yàn)3

“（[新任執(zhí)行官關(guān)于加入公司的名言），” [姓名]說(shuō)。 “ [附援引]。”

“ [[公司高層]關(guān)于招聘的信息，” [公司]的[名稱(chēng)]，[職務(wù)]說(shuō)。 “ [附援引]。”

[如果需要，可以附援引]。

關(guān)于[您的公司]：[3-4個(gè)貴公司及其近期成就的句子說(shuō)明（如果適用）。

Winning an Award

獲獎(jiǎng)

You won an award? Congrats! Use this template to publicize the great news.

你獲獎(jiǎng)了嗎？ 恭喜！ 使用此模板可以宣傳好消息。

[Press Release Title：8-26words]

[City, State]: On [date of award win], [award giver] named [company] the winner of [award] at [event]. The award recognizes [reason for award]. Previous winners include [name previous prestigious winners of the award, if appropriate].

“[Quote from higher-up in the company about the award],” says [name], [title] at [company]. “[Additional quote].”

“[Quote from award giver about your company’s win, if available],” says [name], [role] at [award giver]. “[Additional quote].”

[Input additional content about the award, the ceremony where it was presented, and/or the methodology of award selection, if appropriate].

About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

[新聞標(biāo)題：8-26字]

[城市，州]：在[獲獎(jiǎng)日期]，[獲獎(jiǎng)?wù)遌在[活動(dòng)]中將[公司]*為[獲獎(jiǎng)]的獲獎(jiǎng)?wù)摺?該獎(jiǎng)項(xiàng)認(rèn)可[獲獎(jiǎng)理由]。 以前的獲獎(jiǎng)?wù)甙╗如果需要，請(qǐng)授予該獎(jiǎng)項(xiàng)的以前的著名獲獎(jiǎng)?wù)遌。

“ [公司高層對(duì)此獎(jiǎng)項(xiàng)的報(bào)價(jià)]，” [公司]的[姓名]，[職務(wù)]說(shuō)。 “ [附援引]。”

“ [從獎(jiǎng)勵(lì)提供者那里獲得有關(guān)貴公司獲勝的信息]，” [獎(jiǎng)勵(lì)提供者]的[名稱(chēng)]，[角色]說(shuō)。 “ [附援引]。”

[輸入有關(guān)獎(jiǎng)勵(lì)，頒獎(jiǎng)典禮和/或獎(jiǎng)勵(lì)選擇方法的其他內(nèi)容（如果適用）。

關(guān)于[您的公司]：[3-4個(gè)貴公司及其近期成就的句子說(shuō)明（如果適用）。

Major Customer Acquisition

大客戶合作披露

Finally, you signed that household name company as an official customer. Use this template to highlight the achievement and the details.

您以正式客戶的身份簽署了該家喻戶曉的公司。 使用此模板突出顯示成就和細(xì)節(jié)。

[Press Release Title：8-26words]

[City, State]: [Company name] today announced it has signed on with [customer name] as their [product/service name] for [function of product/service]. [Company name] is excited to partner with [new customer] to provide [benefit of product/service].

“[Quote from higher-up in the company about the new customer],” says [name], [title] at [company]. “[Additional quote].”

“[Quote from customer about partnership],” says [name], [title] at [partner company]. “[Additional quote].”

[Additional brief overview of the deal’s details and/or benefits, if applicable].

About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

About [Partner]: [3-4 sentence description of the new customer and its recent accomplishments, if applicable].

[新聞標(biāo)題：8-26字]

[城市，州]：[公司名稱(chēng)]今天宣布已使用[客戶名稱(chēng)]作為其[產(chǎn)品/服務(wù)名稱(chēng)]的[產(chǎn)品/服務(wù)名稱(chēng)]登錄。 [公司名稱(chēng)]很高興與[新客戶]合作以提供[產(chǎn)品/服務(wù)的好處]。

“ [公司高層對(duì)新客戶的報(bào)價(jià)]，” [公司]的[名稱(chēng)]，[標(biāo)題]說(shuō)。 “ [附援引]。”

“ [關(guān)于合作伙伴的客戶報(bào)價(jià)]，” [合作伙伴公司]的[名稱(chēng)]和[標(biāo)題]說(shuō)。 “ [附援引]。”

[有關(guān)交易的詳細(xì)信息和/或好處的其他簡(jiǎn)要概述，如果適用的話]。

關(guān)于[您的公司]：[3-4個(gè)貴公司及其近期成就的句子說(shuō)明（如果適用）。

關(guān)于[合作伙伴]：[3-4個(gè)新客戶的句子描述及其近期成就（如果適用）。

Merger/Acquisition

合并/收購(gòu)

If you’re merging with, acquiring, or being acquired by another company, announce the news and briefly outline the details here.

如果您要與另一家公司合并，收購(gòu)或被另一家公司收購(gòu)，請(qǐng)?jiān)诖颂幇l(fā)布新聞并在此處簡(jiǎn)要概述詳細(xì)信息。

[Press Release Title：8-26words]

[City, State]: [Company name] today it has [merged with/acquired/been acquired by] [company], effective [date].

“[Quote from higher-up in the company about the new merger/acquisition],” says [name], [title] at [your company]. “[Additional quote].”

“[Quote from higher-up in second company about the new merger/acquisition],” says [name], [title] at [second company]. “[Additional quote].”

For more information on how the [merger/acquisition] will affect current customers, please click here [link to further information].

About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

About [Other Company]: [3-4 sentence description of the new customer and its recent accomplishments, if applicable].

[新聞標(biāo)題：8-26字]

[城市，州]：[公司名稱(chēng)]今天已經(jīng)[與[公司]合并/收購(gòu)/被[公司]合并，自[日期]開(kāi)始生效。

“ [公司高層對(duì)新合并/收購(gòu)的報(bào)價(jià)]，” [貴公司]的[名稱(chēng)]和[職務(wù)]說(shuō)。 “ [附援引]。”

“ [來(lái)自第二家公司高層的關(guān)于新合并/收購(gòu)的語(yǔ)錄，” [第二家公司]的[名稱(chēng)] [標(biāo)題]說(shuō)。 “ [附援引]。”

有關(guān)[合并/收購(gòu)]將如何影響現(xiàn)有客戶的更多信息，請(qǐng)單擊此處[更多信息的鏈接]。

關(guān)于[您的公司]：[3-4個(gè)貴公司及其近期成就的句子說(shuō)明（如果適用）。

關(guān)于[其他公司]：[3-4個(gè)新客戶的句子描述及其近期成就（如果適用）。

以上8個(gè)模板較為常用，其他行業(yè)或者內(nèi)容也可以作參考。如果您在英文新聞寫(xiě)作的時(shí)候遇到任何問(wèn)題，都可以聯(lián)系我們世通社專(zhuān)員獲取建議和支持。